INTRODUCTION

The term “aesthetic” traces its etymological origins to the Greek word “aisthētikos,” denoting the “discernment of beauty through the senses.” Emergent from an epoch wherein the Greeks astounded the global milieu with their awe-inspiring physiques immortalized in resplendent sculptures, the notion of “Greek Aesthetics” burgeoned, encapsulating a profound reverence for finely sculpted and athletically toned bodies. Aesthetics, transcending ephemeral reverie, metamorphoses into a veritable lifestyle. Conceived and inaugurated in the cosmopolitan landscape of Dubai in December 2019, Permax Aesthetics materialized from the visionary minds of two erudite founding directors, Dr. Morhaf Aboud (B.Sc Ph.) and Dr. Zuhir Aboud (DDS). Both venerable luminaries in the realm of healthcare markets, they shared a perspicuous vision – to dispense judicious and efficacious aesthetic and cosmeceutical solutions meticulously designed for denizens immersed in exigent and high-octane lifestyles. The unrelenting pursuit of this cardinal objective remains the lodestar of our corporate mission, an ongo- ing odyssey aimed at cultivating the unassailable trust of our esteemed clientele..

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